Media Team Build Report
The Media Team presented the inaugural Build Report, Q4 planning begins, plus we get a brand new interactive website.
Media Team Build Report Q322
An ongoing challenge for DAOs is information asymmetry. The result of which is a lack of clarity and alignment on vision, a sense of feeling behind, and disconnection within the organization at large. Most significantly, contributors feel as if the current way of working is not resulting in their best work.
DAO coordination is arguably the richest design space in web3.
We’ve run a handful of experiments that attempt to course-correct for information asymmetry. These included weekly written team updates, new communication platforms, and bi-weekly community calls. While we had mixed success with these touchpoints, we continually felt the same unmet need: more context, more connection. If we desire to have a cross-collaborative and active network, then we should run experiments within our working groups to discover how we might fractalize these models to meaningfully scale community-building. Quarterly Build Reports are our latest coordination experiment.
Last Friday, the Media team presented the inaugural Build Report to the contributor base. Quarterly Build Reports are a mid-quarter opportunity for working groups to candidly reflect on the quarter’s progress, surface challenges, and identify opportunities ahead. Below is a readout from the Media team’s Q3 Build Report.
The Media team is a new working group, spinning out from the Community team at the beginning of Q3. Our work is split into four distinct workstreams, each with its own lead: Productions, Social & Publicity, Editorial, and Brand.
Our Q3 focuses are:
Execute ongoing media plan
Credibility and visibility
Brand and category clarity
Our high level progress report includes:
Refining operational strategy and workflows in order to successfully facilitate Seed Club’s dynamic media strategy.
Taking a fresh look at previous initiatives, sunsetting efforts that no longer align with our evolving media strategy.
Onboarding a new contributor to lead Social & Publicity.
A 13-page mid-quarter Media strategy update. (Yes, you read that right 🤓)
We closed out S2 of Club Pod and transitioned into S3 pre-production, adjusting our podcasting strategy to focus on conversations. Planning for S3 revolves around two questions: what are the conversations we want/need to be having, and who are the best people to have those conversations with? We have an exciting announcement about S3 of Club Pod later this month. Subscribe to the podcast to be the first to hear the alpha.
We plan to dramatically increase our publishing cadence across all mediums, with an emphasis on editorial. This increased publishing cadence puts particular pressure on our visual asset needs. We’re leaning into AI to facilitate “pouring from an empty cup” as our brand lead calls it. AI image generation has significantly improved in the last six months – we see this as an untapped area of opportunity for both the Media team and media at large.
We’re bringing a new focus to publicity efforts, looking to both deepen existing partnerships and build new ones. To lead this effort, we onboarded a Growth Cultivator to lead Social & Publicity. We’re thinking deeply about what meaningful growth in web3 looks like – while highly effective, web2 exponential growth tactics don’t align with our community-building thesis at Seed Club. We see this as an opportunity to define what growth means for us, and how best to pursue it.
An ongoing focus for Media is the development of Seed Club’s point-of-view (POV), which will continue into Q4. As both Seed Club and the community token space mature, we see an opportunity to further refine and clarify our POV. This process takes time, and involves many conversations with contributors and the community.
Finally, we’re deep in the weeds of a Club Press reboot. We launched Club Press in Q2 to serve as an archive of what we call our “canonical editorials.” We leaned into building a site that offers a visual break from the current trends in digital reading experiences – but this has its limits. As our Media thesis evolves, we’re feeling the itch to realign our Club Press thesis along with it. Stay tuned for a big announcement in Q4.
Big ups to the Media team @saaamsonite @peace_node & @tina_yip for a jam-packed quarter. LFTG Q4.
Speaking of Q4
Our Q4 planning process is in high gear. We’re trying a new iteration of our planning process this quarter that more actively places objective setting into the hands of working groups. Stewards shared the three Q4 focuses at the top of last week’s Build Report. This week, each of the working groups met to collectively determine specific objectives and plans for facilitation.
$CLUB members, stay tuned for a vote in the next few weeks.
Breaking news: Seed Club reveals new interactive website
The new Seed Club website is our mullet strategy in action: web1 in the front, web3 in the back. The Product team worked diligently to resurrect forgotten web1 vibes while maintaining contemporary visual design principles. Go give the new interactive website a whirl: https://www.seedclub.xyz
