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Hello Product World 🌱
What we mean when we say build for maximum f*cking love, plus a new way to experience Club Podcast.
This piece was originally published on Club Press, the Seed Club media site. We recommend reading it there for the full felt experience of what it means to be embedded in the Seed Club community. Stay tuned as we launch more community-driven functionality to Club Press in the coming weeks. You won’t want to miss it.
Hello Product World
The Seed Club product team exists to build amazing product experiences that serve founders of soon-to-be wildly successful web3 communities. We call this building for maximum f*cking love: deeply understanding who founders are, with their needs and desires as our North star. Everything we ship deepens the felt experience of Seed Club as a significant sense-making network – all in service of community-owned networks.
This motivating ethos is an active rejection of the web2 doom loop of constructing MVP after MVP…after MVP. Web2 product teams designed for conversion to influence and coerce user action. Gamification morphed from a tool to enable user behavior into the thing we valued. The obsession with growth, escape velocity, and conversion left us disillusioned.
We innovate product experiences that solve core problems for DAO builders and operators throughout the entire Seed Club ecosystem. This function is dually internal- and external-facing, serving both Seed Club contributing teams and all of the incredible projects and founders that come through The Accelerator and Studio.
Our Product Team Call to Adventure
Our existing social platforms leave us physically, mentally, and emotionally wrecked. We believe the next wave of product innovation will be generative and fluid, an oasis amidst the arid landscape of web2 social. We envision this oasis as overflowing with applications dedicated to context-building and sense-making, expanding both an individual’s thinking and creating the mechanisms for social connection.
We world-build with the Seed Club network at the center, running novel experiments at the intersection of communities and tokens. Every design decision and technical consideration centers our desire for connection. We’re no longer designing to extract user behavior as many of us did in web2; maximum f*cking love is product design for digital intimacy.
Our Q3 & Q4 Product Focus
A Regenerative Accelerator Selection Process As we’re on the cusp of our fifth Accelerator cohort selection, we’re called to design a project selection process that invests the $CLUB community’s knowledge capital, and integrates the brilliance of the wider Seed Club ecosystem. We want the very act of applying to the Accelerator to be an immensely valuable experience for projects, through exposure and meaningful community feedback.
Seed Club Landing Page The Seed Club landing page is our network’s terminal. We splashed the original landing page during the whirlwind of our founding. We’re rebuilding the site to more effectively transmit our identity as a massively valuable sense-making network, motivate teams to invest their time with us, and connect newcomers to our various digital experiences.
Seed Club Member Network We imagine a world where Accelerator alumni have access to a digital space for meaningful conversation, curated resources, and direct access to experts. Think of this as an extended group chat with some of the most innovative, brilliant, and wild thinkers and builders in web3. We want project teams to feel deeply supported and – most importantly – inspired to build.
[redacted super secret project] 👀
Build for Magic
The Product Team builds to deepen community collaboration across the Seed Club Network. We’re in pursuit of product experiences that enrich context, and build social cues to aid founders in making sense of resources, social trends, and markets, and to lovingly invite the spontaneous connection we get from physical gatherings.
We’re building digital containers to hold the magic that inevitably manifests when the great minds of Seed Club project teams, collaborators, and internal team members crash into each other.
TL;DR: We’re hungry to write this next chapter of digital social coordination.
A New Way to Love Club Podcast
Episode transcripts, show notes, guest links, and of course, all podcast audio — now conveniently and beautifully held within Club Press, the Seed Club media site.